Sentiment analysis, a powerful tool in the marketing world, is the process of extracting opinions, emotions, and attitudes from text data. By leveraging natural language processing and machine ...

If you’ve spent any time on Twitter, you know that tweets can be snarky, informative, nonsensical, hilarious, and sometimes provocative. This is the “sentiment” of the Twittersphere. What Twitter does ...

Twitter bases the majority of its revenue on advertising in and around its main content river, but a new service from Thomson Reuters points to how it also continues to build up its position as a ...