Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

You’ve seen these QR codes showing up everywhere. Grab the nearest magazine to where you're sitting and you will find one next to an advertisement. Guaranteed. The basic function of QR codes in ...

As people become more dependent on their smartphones, the opportunities to benefit from QR codes continue to grow for marketing departments. QR codes connect people between traditional media and new ...

QR codes have become ubiquitous short cuts for everything from account log-ins to restaurant menus, but are we at risk of ...

Coca-Cola does it. KFC does it, too. There’s no reason why you and your clients shouldn’t benefit from the use of QR codes on cups, hats or other promotional items as well. Bearing in mind the #1 rule ...

In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we’re starting to see more QR codes appear in traditional ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for reliability and relevance.

Cameron Nakashima joins producer/host Coralie Chun Matayoshi to discuss why QR codes are used, legitimate businesses uses, ...