The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

The phrase sounds more technical than it needs to. At its core, a competitor analysis tool gathers signals that help ...

Competitor analysis can seem like a daunting task, especially if it’s your first time, but make no mistake -- this is not a step you want to leave out when launching your product. Understanding who ...

For businesses either just entering their industry or wanting to review their standing in it, using a competitor analysis tool can be a great way to compare themselves against similar companies. This ...

Businesses, big and small, invest heavily in marketing to attract more customers and boost sales. The goal of marketing is to reach the right audience on an affordable, effective budget, but when a ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

The Competitive Analysis section of your business plan is devoted to analyzing your competition–both your current competition and potential competitors who might enter your market. Every business has ...

It’s the latter — competitor analysis — that we’ll talk about in this article, looking at some practical challenges that it can solve. Our client in this case study was a leading crypto payment ...

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

The top three brands in the soft drink industry had a 35 percent share of the market in 2011, according to the latest report from IBIS World. This industry is fiercely competitive. Small companies ...